If you need further proof that AMC’s genius and brilliant MAD MEN is even more so, check out their newest marketing endeavor. This week’s issue of Advertising Age has a multi-page insert dedicated to the fictional advertising company Sterling Cooper and features profiles on Don Draper and runs articles on booming cigarette sales. It’s cramazing!
View the entire Advertising Age/MAD MEN insert online
Entries (RSS)
June 25th, 2008 at 7:59 am
I can’t wait for the new season to start. Mad Men was one of the top new shows for me last year. AMC really emerged as a strong contender for quality original series with Mad Men and Breaking Bad. And the episode the article refers to was probably my favorite from season 1. The pitch that Don Draper gave for the carousel was absolutely brilliant.
June 25th, 2008 at 4:08 pm
The retro Advertising Age concept was brought to the Crain publication by Initiative, the media, marketing and digital company for Lionsgate, which produces “Mad Men.” Kudos to AdAge for the flawless execution!
June 30th, 2008 at 8:44 pm
The Advertising Age is utter coolness. As a former ad exec and current fan of (and blogger about) Mad Men, it is a feast for the senses. (Well, not for all that many the senses, but, you get it…)
I am beside myself with excitement for Season Two of this endlessly intriguing, never obvious, exceedingly intelligent but never condescending show. With lots of pretty people on it.
June 30th, 2008 at 8:45 pm
of.
not for all that many “of” the senses.
July 6th, 2008 at 1:40 am
The special issue of Ad Age is really something else. It makes you feel like you’re part of the show with all the real life articles from the ’60s in the issue. Not to mention one of the smartest promotions I’ve seen in a long time. What do you guys think?