HEROES Newest Viral Marketing Attempt
Posted by: Ducky in Comic-Con, Ducky Does TV, Heroes
It remains a sad fact that I didn’t get to see the HEROES panel at Comic-Con this year but I’ll survive. Season 3 looks fraktacular and I cannot wait for all the villainy to begin.
Today I got a brochure and a lapel pin in the mail from an unknown source and it took me a good half hour to figure out that the gifts were actually marketing materials for something HEROES related.
The brochure is for a biotechnology research and development film called PINEHEARST, INC. and their slogan is: “Our Vision Powers The Future”
Is this Level 5? Should I already know what this is? Am I that far behind on my Heroes viral campaigns? If you’re interested in learning more about Pinehearst Research then check out their website and see if you can figure out how they factor into Season 3 of Heroes.








Entries (RSS)
August 14th, 2008 at 11:04 am
I didn’t get the pin
My envelope came sort of open… so I thought it was for Lost until I did the google thing. Pin would have made it easy.
August 14th, 2008 at 12:55 pm
Shut up…I threw the Pinehurst thing away. I had NO idea who it was from. That’s actually NOT good marketing. The pin might have made a difference.
October 20th, 2008 at 4:21 am
Ok so how did you guys get these things?
im from England an i NEED to know!